overview
We redesigned the Riyadh Season website and mobile app to deliver a unified, engaging, and user-friendly digital experience. The revamp focused on improving event discovery, media access, and interactive elements while ensuring consistency across web and mobile.
Outdated structure: The platform did not reflect the energy, scale, or diversity of Riyadh Season.
Fragmented journeys: Event exploration, ticketing, news, and media were disconnected and difficult to navigate.
Low engagement: No interactive components such as countdowns, dynamic sections, or personalized updates.
Weak content hierarchy: Important content like booklets, videos, and schedules was buried or hard to access.
Inconsistent cross-platform experience: Web and app designs lacked alignment in visuals and interactions.
Conducted a full expert UX audit to identify usability issues, friction points, and content gaps.
Reorganized the information architecture to simplify how users browse events, media, and ticketing.
Held stakeholder workshops to align seasonal priorities, content needs, and feature requirements.
Designed new interactive components including countdowns, featured highlights, and dynamic media sections.
Developed a synchronized design system for both web and mobile to ensure unified visuals and interactions.
Created high-fidelity layouts with improved CTAs, clearer hierarchy, and mobile-first readability.
Riyadh Season needed a complete digital refresh to resolve unclear structure, low engagement, and inconsistent user journeys. Users struggled to explore events, access content, or purchase tickets due to scattered navigation and a lack of interactive or dynamic elements.
We delivered a unified, modern, and highly accessible experience. The new design introduces structured navigation, a cohesive design system, rich media integration, and interactive features that enhance engagement and simplify decision-making.
We reviewed the existing Riyadh Season platforms to identify usability issues, structural gaps, and pain points. Stakeholder workshops were conducted to define priorities and align on goals.
We mapped user interactions with analytics to track performance, validate funnels, and support continuous optimization throughout the season.
We restructured the sitemap and user flows to enable clear, intuitive access to events, attractions, ticketing, media, and key content across app and web.
We refreshed the visual language, layouts, and interaction patterns to deliver a modern, engaging experience aligned with Riyadh Season branding.
We redesigned key components including event listings, timelines, media galleries, statistics modules, and featured highlights to improve clarity and engagement.
We validated the experience across web, iOS, and Android to ensure consistency, performance, and usability under high traffic conditions.
We reviewed the existing Riyadh Season platforms to identify usability issues, structural gaps, and pain points. Stakeholder workshops were conducted to define priorities and align on goals.
We mapped user interactions with analytics to track performance, validate funnels, and support continuous optimization throughout the season.
We restructured the sitemap and user flows to enable clear, intuitive access to events, attractions, ticketing, media, and key content across app and web.
We refreshed the visual language, layouts, and interaction patterns to deliver a modern, engaging experience aligned with Riyadh Season branding.
We redesigned key components including event listings, timelines, media galleries, statistics modules, and featured highlights to improve clarity and engagement.
We validated the experience across web, iOS, and Android to ensure consistency, performance, and usability under high traffic conditions.
We reviewed the existing Riyadh Season platforms to identify usability issues, structural gaps, and pain points. Stakeholder workshops were conducted to define priorities and align on goals.
