overview
It’s a platform for fun: a single place to find and book events, activities, and lifestyle services (concerts, sports, restaurants, etc...) headquartered in Saudi Arabia.
WBK partnered with us to conduct in-depth usability testing for their mobile application, to enhance their usability and gather insights from users while observing their behavior and how they interact with the platform; the goal was to uncover user insights to refine the platform and further strengthen engagement.
We concluded the study with actionable opportunities of enhancement, which were delivered directly to WBK to improve the overall user experience of their application.
WBK partnered with us to conduct in-depth usability testing for their mobile application, to enhance their usability and gather insights from users while observing their behavior and how they interact with the platform; the goal was to uncover user insights to refine the platform and further strengthen engagement.
Usability testing revealed how participants browsed events, selected seats, and navigated key features, helping us understand their behaviors and mental models. This process highlighted opportunities to enhance the app's experience and user engagement. We identified several ways to optimize the app, including:
The study provided WBK with deep insights into user behaviors, revealing actionable opportunities to enhance usability, streamline interactions, and improve the overall experience. These findings equip the team with a clear, data-driven foundation for making strategic design decisions that can drive engagement, satisfaction, and conversion.
Establish the goals of the research by identifying what we want to learn from users. For this study, the objectives included the whole app experience and lookout for further improvements, understanding user behavior, and identifying friction points that could impact conversions.
Observe participants as they interact with the feature in realistic scenarios. Capture qualitative feedback, note pain points, and record behaviors to understand user mental models and decision-making processes.
Synthesize findings into actionable insights and design recommendations. Present these to stakeholders to guide improvements and validate design decisions before the feature goes live.
Select participants that represent the target audience for usability testing. Plan the sessions, including scenarios to be tested. Recruiting a mix of current WBK users and newcomers is crucial for accurate results.
Review the data collected to identify patterns and opportunities for improvement. Compare behaviors across segments to uncover any patterns in interaction with the application.
